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Esprit-logo.jpg

Flowers are simply gorgeous & bold enough to be identified from far away. As they are soft, delicate, and mild, they show us how to grow between thorns beautifully. With their varied color, they attract every other, And whatever the situation their appearance and aroma make us calm easily.

This project is an industry collaboration with RGC Inc. Prints for this project are developed for the brand Esprit located in California 1968. The design process is based on the trends for SS/22 and the color theory, and the design language of the brand. Inspired by the revolutionary spirit of the 60s the brand developed a clear philosophy of always celebrating real people and togetherness, in line with the brand's promise:

“We want to make you feel good to look good”.

Design Process


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Inspiration Board
"Fulwari"
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fulwari new.jpg
THEME.png

                                    "Beauty"
                                Theme Board
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 "Positive/serenity"
           Mood Board
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MOOD.png
LOOK BOARD.jpg


Basic form's & shapes 
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Motifs development
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MOTIF BOARD.jpg


Prints Developed
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Colorways for final prints
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Collection of final prints
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dress 11.1.jpg
dress 12-Recovered.jpg
dress 13.1.jpg
dress 13.2.jpg
dress 13.jpg
dress 12.jpg
Untitled-2.jpg
Untitled-2.jpg
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