SHALINI PARTE
Flowers are simply gorgeous & bold enough to be identified from far away. As they are soft, delicate, and mild, they show us how to grow between thorns beautifully. With their varied color, they attract every other, And whatever the situation their appearance and aroma make us calm easily.
This project is an industry collaboration with RGC Inc. Prints for this project are developed for the brand Esprit located in California 1968. The design process is based on the trends for SS/22 and the color theory, and the design language of the brand. Inspired by the revolutionary spirit of the 60s the brand developed a clear philosophy of always celebrating real people and togetherness, in line with the brand's promise:
“We want to make you feel good to look good”.
Design Process
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Inspiration Board
"Fulwari"
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"Beauty"
Theme Board
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"Positive/serenity"
Mood Board
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Basic form's & shapes
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Motifs development
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Prints Developed
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Colorways for final prints
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Collection of final prints
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